The lighthouse for experimentation and networking in the context of data-based value creation

When it comes to the many ben­e­fits of data-based val­ue cre­ation, deci­sion-mak­ers at small and medi­um-sized enter­pris­es (SMEs) want sim­ple and trans­par­ent process­es to har­ness the exist­ing data pool — and to do so as prag­mat­i­cal­ly as pos­si­ble. Today, a lack of goals and the pre­sump­tion of a high time invest­ment still pre­vent many com­pa­nies from ana­lyz­ing their data and adapt­ing processes.

In view of this hur­dle, we see our­selves as trans­fer experts for data-based val­ue cre­ation. We are con­vinced that exper­i­men­ta­tion cre­ates con­crete ben­e­fits, makes one’s own scope of action vis­i­ble and moves the com­pa­ny forward.

That is why we advise SMEs to “EXPLORE YOUR DATA!”. Our Data­L­ab West­Sax offers you the nec­es­sary space to try things out and pro­vides you with experts and tools. You can ben­e­fit from our many years of research and devel­op­ment expe­ri­ence and con­duct your own real-life exper­i­ments togeth­er with us, which will reveal your poten­tial in the area of data-based val­ue creation.


Project teaser DataLab Westsax 

DATALAB WESTSAX sees itself as a mobile, hybrid real lab­o­ra­to­ry for dig­i­tal trans­for­ma­tion. Dur­ing the project peri­od, medi­um-sized com­pa­nies in the region of West Sax­ony will have the oppor­tu­ni­ty to devel­op knowl­edge on data-based val­ue cre­ation and to ben­e­fit from the many years of research and devel­op­ment expe­ri­ence of the two project part­ners (Fraun­hofer Cen­ter for Inter­na­tion­al Man­age­ment and Knowl­edge Econ­o­my (IMW) and West Sax­ony Uni­ver­si­ty of Applied Sci­ences Zwick­au). This film was pre­sent­ed for the first time on 01.09.2022 at the simul+ Future Forum in Radebeul.


This mea­sure is co-financed with tax funds on the basis of the bud­get passed by the Sax­on state par­lia­ment. The “Säch­sis­che Staatsmin­is­teri­um für Regiona­len­twick­lung” (SMR) sup­ports the project with­in the frame­work of the future ini­tia­tive simul+.

Our research partners

Fraunhofer IMW (Leipzig)

The Fraun­hofer Cen­ter for Inter­na­tion­al Man­age­ment and Knowl­edge Econ­o­my (IMW) is an estab­lished research insti­tute for applied, socio-eco­nom­ic research at the Leipzig loca­tion with an exter­nal site in Halle/Saale. The sci­en­tists at the Fraun­hofer IMW research and devel­op strate­gies, struc­tures, process­es and instruments:

  • for the trans­fer of knowl­edge and tech­nolo­gies between organizations,
  • the trans­for­ma­tion of knowl­edge into inno­va­tion and
  • under­stand­ing and shap­ing the asso­ci­at­ed frame­work conditions.

Westsächsische Hochschule Zwickau

The “West­säch­sis­che Hochschule Zwick­au” is one of the strongest research uni­ver­si­ties for applied sci­ence and is very net­worked in the region with its numer­ous part­ner­ships. Our goals are excel­lent and inter­dis­ci­pli­nary research in the areas of:

  • link­ing peo­ple and technology
  • sci­en­tif­i­cal­ly based solu­tion of prac­ti­cal problems
  • tar­get­ed dis­sem­i­na­tion of research results for knowl­edge and tech­nol­o­gy transfer.

Our motivation

Val­ue cre­ation increas­ing­ly based on log­ic of data use and networking

Com­pa­nies, espe­cial­ly SMEs, often lack con­crete data use and imple­men­ta­tion ideas

Oth­er bar­ri­ers include a lack of resources and a lack of trust in dig­i­tal solutions

Unused val­ue cre­ation poten­tial despite already exist­ing or accu­mu­lat­ing data

Our services

Simul+- real experiments 

Dig­i­tal laboratory


Our partners

Contact us

Talk to us!

For medi­um-sized pro­duc­tion com­pa­nies in par­tic­u­lar, we are work­ing on meth­ods and tools with which the data already avail­able today can be orga­nized, linked and ana­lyzed in such a way that employ­ees can make increas­ing­ly bet­ter decisions.


Here you can find us