The research group “Data Min­ing and Val­ue Cre­ation” head­ed by Prof. Heiko Gebauer is involved in Data­L­ab West­Sax. The group inves­ti­gates the changes in val­ue cre­ation in the con­text of the data and plat­form econ­o­my. The team mem­bers from Fraun­hofer IMW bring the fol­low­ing com­pe­ten­cies to Data­L­ab WestSax:

• Use and val­ue of data: Cre­ation of “data land­scapes” or data ben­e­fit inven­to­ry and iden­ti­fi­ca­tion of data uti­liza­tion poten­tials (via quick wins up to approach­es for a data val­ue cre­ation strat­e­gy), fur­ther­more poten­tial con­sult­ing on pos­si­bil­i­ties of data pro­cess­ing (mar­ket analy­ses) and pro­to­typ­i­cal fea­si­bil­i­ty stud­ies on data min­ing meth­ods, but also ini­tial cre­ative work­shops for ideas on data utilization.

• Data-based ser­vice and busi­ness mod­el inno­va­tions: Whether ser­vice strate­gies for a dig­i­tal ori­en­ta­tion (e.g. “as-a-Ser­vice”; Sales Excel­lence in sell­ing dig­i­tal solu­tions; From con­nec­tiv­i­ty to dig­i­tal rev­enue), the design of data-based ser­vice port­fo­lios or even joint deriva­tion of growth paths in the con­text of data-based val­ue creation.
• Data and plat­form econ­o­my: From iden­ti­fy­ing suit­able plat­form and data-based busi­ness mod­els, to a mar­ket overview of rel­e­vant val­ue net­works, the con­cep­tion of coop­er­a­tion mod­els, and the analy­sis of gov­er­nance issues.