Fraunhofer IMW
The “Data Mining and Value Creation” research group headed by Prof. Heiko Gebauer was involved in the DataLab WestSax. The group investigated the changes in value creation in the context of the data and platform economy. Fraunhofer IMW was closed as an independent institute of the Fraunhofer-Gesellschaft on March 31, 2025.
The team members from Fraunhofer IMW contributed the following expertise to DataLab WestSax:
- Use and value of data: Creation of “data landscapes” or data benefit inventory and identification of data utilization potentials (via quick wins up to approaches for a data value creation strategy), furthermore potential consulting on possibilities of data processing (market analyses) and prototypical feasibility studies on data mining methods, but also initial creative workshops for ideas on data utilization.
- Data-based service and business model innovations: Whether service strategies for a digital orientation (e.g. “as-a-Service”; Sales Excellence in selling digital solutions; From connectivity to digital revenue), the design of data-based service portfolios or even joint derivation of growth paths in the context of data-based value creation.
- Data and platform economy: From identifying suitable platform and data-based business models, to a market overview of relevant value networks, the conception of cooperation models, and the analysis of governance issues.
Project tasks
Real-world experiments, which follow the competencies of the Fraunhofer IMW team members, were dedicated to the following focal points:
- Conception of pooling solutions in the area of platform economy and value creation networks
- Support in the development of a brand strategy taking into account data usage potential
- Evaluation of the potential of subscription-based approaches (e.g. pay per use) for business model expansion

Team members

Prof. Dr. Heiko Gebauer
Project leader of the research project DataLab WestSax at Fraunhofer IMW Leipzig
Tel. +49 341 231039 16
Mail kontakt[at]datalab-westsax.de

Prof. Dr. Christian Leyh
Team Leader Digital Transformation of the research project DataLab WestSax at Fraunhofer IMW Leipzig
Tel. +49 341 231039 279
Mail kontakt[at]datalab-westsax.de

Sarah Neuschl
Research assistant
Tel. +49 341 231039 272
Mail kontakt[at]datalab-westsax.de

Victoria Kubenz
Research assistant
Tel. +49 341 231039 277
Mail kontakt[at]datalab-westsax.de

Nico Kling
Research assistant
Tel. +49 341 231039 273
Mail kontakt[at]datalab-westsax.de